The One KPI That Executives Are Prepared To Ignore

Average, ok, ordinary.

These are all words that executives consider unacceptable. If an executive had an ordinary year financially it would be deemed a failure. Resources would be deployed to do further research. Focus groups would be organised to work out why they lost market share. The executive wouldn’t accept an ordinary result. They know they are better than that.

When an executive is presented with the opportunity to save money or invest in higher quality, the choice is invariably the superior quality product. When the executive travels they expect that the service is professional and effective. When dining out, they are paying for an exceptional experience.

If any interaction was ordinary the executive would consider this to be offensive. To put it simply, the executive expects that their life consists of only the best of what’s on offer.

Except with their health. Year after year the executive accepts average, ordinary or straight up poor results with their health. The warning signs are ignored, doctors advice is meet with a shrug of the shoulders, muttering “I’m busy.”

There comes a time for every executive to look themselves in the mirror and ask:

“When did I start accepting average?”

The problem is the executive wants people to make guarantees to them, but they are not willing to make guarantees to themselves. The executive wants their team, the brand that makes their suit or who flies them to Europe to guarantee exceptional results. But the executive doesn’t look at themselves in the mirror and ask themselves to guarantee the same exceptional results with their health.

The executive knows the benefits, they know what they are missing. The question is, does the executive value themselves enough to stop accepting average and consider improving their health as important as their next work project?