Why You Have Failed at Every Weight Loss Attempt in the Past

I have never met a rookie. Someone who is about to try and lose weight for the very first time. That is because the rookie makes their first mistake before they even begin. The rookie tries to lose weight on their own.

Executives are masters of delegation. When a problem is outside their skill set they hire experts. When an executive needs a new marketing manager they hire a recruiter to find a suitable replacement. Sure the executive could try this themselves but there is no denying that an expert will do a superior job.

Why isn’t the same logic applied when it comes to an executive’s health?

The problem is caused by the executive's ego. Hiring a marketing manager is a work problem created by influences outside the executive’s control. Needing to lose 20% of your bodyweight is a personal problem. It’s self-inflicted and caused by errors made by the executive. The executive doesn’t allow their ego the same permission to ask for help.

Admitting they have a problem makes the executive feel vulnerable. They are too protective of their respect and authority — neither of which is in any real danger. The executive sees the lycra-clad ‘experts’ on TV and determines that they are more intelligent than all of them combined. They decide they can do it own their own.

What the overweight executive can’t see is that their weight is not just a symptom of poor nutrition, it is a symptom of chaos created by an executive in decline. This state is easily identified by four symptoms — fatigue, stress, physical inactivity and obesity.

When the executive focuses on their nutrition, they are focusing on the fourth and last symptom of executive decline. Without addressing the first three symptoms, losing 20% of your bodyweight is impossible. This is why your previous attempts to lose weight have failed.

By going it alone you have failed to first create the conditions in which success is possible and missed the problems that an expert knows will derail your success.