The Executive Athlete program coaches individuals who are making the first transition from Unhealthy to Healthy. Once executives reach this goal some are so inspired by their transformation they want more.
Like any other success, it requires sacrifice. Dr John Beradi outlines in another great infographic, the sacrifices it takes to become Wolverine (6–9% body fat).
If you want to learn more about the program that allows deconditioned executives to turn into athletes you can download a free chapter sampler of my
book here.