Teams #1: Digitalmaas
    EXECUTIVE ATHLETE TEAMS #1: DIGITALMAAS

    CHANGING THE CULTURE OF A YOUNG TEAM

    THE CHALLENGE

    When meeting with Sue Griffin, Director at Digitalmaas, she explained the situation in no uncertain terms. "You should see what is in their desk drawers - chocolate, chips, lollies you name it. The amount of c**p that comes in through the door is unbelievable. Can you fix it?"

    THE STORY
    Sue, a former COO of Deutsche Bank and passionate senior executive with 30 years of experience with international corporations now finds herself involved in a tech start up, mentoring and coaching its young team members. 
    An avid exerciser and champion of good health, Sue was dismayed at the nutritional standards that were kept by those around her. Sue was worried about their future. 

    THE SOLUTION

    "When asked to rate what Digitalmaas biggest achievement for 2017 it was the health and wellbeing of their founder Andrew Thorn and the team."

    The pace at a tech start up is blisteringly fast. In 2017 Digitalmaas grew from a team of 5 to a company of 55. Voted in Australia's top 100 coolest companies, Digitalmaas quadrupled their revenue and established themselves as Australia's number one digital marketing platform. However, in a yearly review the team voted that changing the health of their team, from the CEO down, was their greatest achievement.
    The team see that the link is clear. The long list of achievements they've achieved would not be possible without the clear mind and focus that comes with being rested and looking after their physical health. The camaraderie that was developed inside the gym was extended to the office allowing them to bond together in a rapidly changing environment.
    Each team member was in daily contact with Jonathan via an app recording and monitoring their daily nutritional intake. A Fitbit wearable device was issued to each team member to record their activity and sleep. Plus, training sessions were held twice per week at a gym on Margaret Street.

    THE RESULT

    Number of program participants

    8

    Number of team members that lost 5kg+

    5

    Number of team members that lost 10kg+

    2
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